Hear best practices from three people who are providing the strategies, metrics and resources for decision making to their organizations. How do numbers help us reach and create better experiences for fans? Meet Michelle Stenger, of UCF Athletics, Michael Rust, with the Nashville Predators and Michael Farris, from the Country Music Association (CMA).Guest BiosPodcast Notes & QuotesAll Episodes
Experienced Advertising, Analytics, and Digital Media director with a demonstrated history of working in the sports marketing industry. Skilled in Marketing Strategy, Digital Marketing, Data Analytics, and Social Media. Strong marketing professional with a Master of Science (M.S.) in Advertising from the University of Illinois and a Bachelor of Science (B.S.) in Business, Marketing from Miami University (Ohio). I'm a proud Cincinnati native who has been fortunate enough to find a way to turn my love of sports into a career.
Michael is the Senior Manager of Business Strategy and Intelligence for the Nasheville Predators. He has worked with the Aspire Group and Troitone Productions helping advance their analytics and data efforts. Michael got his start working with UCF Athletics while getting his double masters from the DeVos Sports Business program at UCF.
Michael is the Business Intelligence lead for the Country Music Association (CMA) and an experienced researcher and strategic thinker that uses his skills to develop actionable solutions. In the sports and entertainment industry, Michael led strategic consulting and research services for over 70 best-of-brand partners in seven countries.
His experience includes conducting fan research, constructing ticket packaging and pricing models, and developing marketing plans to drive revenue for partners throughout the sport and entertainment industry.