Join us to talk the Sports Tourism with Jason Siegel, President and CEO of the Greater Orlando Sports Commission, 2026 FIFA World Cup Host City Candidate (GO26) and Joe Bertoletti, Senior Associate Director of Sport Tourism for the City of Surprise, AZ. We discuss the economic impact of sport tourists, regional identity, the bidding process, organizational structures, youth sports, amateur athletics, collegiate competitions and professional events.

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Jason Siegel

Competent, personable, and tireless sales, marketing, and business development executive with 30 plus years of success and accomplishments in sports tourism, professional sports and intercollegiate athletics. Known as a highly creative solution finder, relationship builder, problem solver, and team leader who produces exceptional results.

Joe Bertoletti

The department of Sports & Tourism is responsible for managing and maintaining the partnership between the Kansas City Royals and Texas Rangers within the City’s Major League Baseball spring training complex through the enhancement and development of innovative business strategies and operations for all revenue generating opportunities within spring training, facility maximization, business partnerships and development.

Jason Siegel

“When looking for new team members, we look for competent career focused individuals that are invested in growing and evolving. Work ethic and self motivation to contribute to a team are important. Loyalty is also something that is built between the organization and person in how you represent yourself and the business.”

Joe Bertoletti

“Attitude is everything. You can control having a positive mindset and it can overcome so many things in this industry. Communicate, don’t take it for granted, ask questions and share with people what you want to do. These two things can take you a long way.”





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